Education and Experience

Born and raised in the city of Edinburgh, John Melvin has always had an interest in history and culture, and how these are some of the key drivers of tourism. After teaching in Japan for 7 years, he returned to the UK and completed a MSc (Distinction) in Tourism Marketing at Edinburgh Napier University. Through connections made during his course, he gained valuable business experience, and consequently was involved in organising several fund-raising events through the Edinburgh Japanese community. He was then awarded the Christel De Haan scholarship at Nottingham University Business School, and completed a PhD in Marketing.

Research Interests

Through his educational and business achievements Professor Melvin has developed a keen interest in marketing, tourism management and event management. For his PhD, he investigated marketing theories of value creation with a tourism context, and has presented his findings at a number of domestic and international conferences. His academic interests encompass a range of areas, particularly visitor attraction management, family tourism and heritage tourism. Here at GIS he teaches various tourism and marketing-based courses within the Business and Economics stream.

Teaching courses
Research output

・Winklhofer, H., Melvin, J. and McCabe, S. (2018) ‘Family Engagement Practices: Co-creating Shared Experiences’. Presentation at the 2018 Australian and New Zealand Marketing Academy Conference in Adelaide, Australia.

・Melvin, J., McCabe, S. and Winklhofer, H. (2017) ‘The Tourist Experience: The Dynamics of Family Value Creation’. Research Paper & Presentation at the 2017 International Research Symposium on Service Excellence in Management (QUIS) Conference in Porto, Portugal

・Melvin, J., McCabe, S. and Winklhofer, H. (2015) ‘Customer Value Creation Processes: Interactions and Practices in the Servicescape’. Presentation at the 2015 Travel and Tourism Research Association (Europe Chapter) Conference in Innsbruck, Austria